CAMDEN, SC – The City of Camden is pleased to announce the hiring of Jenny Waller Parrish as the city’s first Director of Tourism, a newly created position designed to enhance Camden’s growing tourism industry and promote the city’s rich historical heritage.
Parrish brings over a decade of tourism experience to Camden, most recently serving as Executive Director of the Olde English District Tourism Commission since 2020. In that role, she created and executed comprehensive tourism promotion and integrated marketing plans, managed cooperative marketing projects with partner organizations, and worked to formulate sustainable visitor economy strategies. Her extensive background includes serving as Industry Relations Manager for the South Carolina Department of Parks, Recreation & Tourism, where she managed the annual SC Governor’s Conference on Tourism & Travel, and as VP of Destination Services for Visit York County.
Parrish holds a Bachelor of Science in Parks, Recreation & Tourism Management from Clemson University with a Travel + Tourism concentration. She is a certified Tourism Marketing Professional (TMP) and is currently completing her Certified Destination Management Expert (CDME) certification through Destination’s International, expected to be completed in the fall of 2025.
The creation of this position reflects Camden’s commitment to developing and expanding its tourism sector, which plays a vital role in the local economy. The Director of Tourism will be responsible for developing comprehensive marketing strategies, coordinating with local businesses and attractions, and creating initiatives to attract visitors to Camden’s historic downtown, Revolutionary War sites, and equestrian events.
“I’m thrilled to bring my tourism education and experience to the City of Camden and help spotlight all that makes it special. There’s so much potential here, and I’m eager to help share Camden’s story with visitors near and far, said Parrish when asked her thoughts on accepting her new position.
“Camden has so much character and charm, and I’m excited to be part of the effort to elevate it as a travel destination. I’m passionate about showcasing special places, and I can’t wait to show the world what Camden has to offer.”
Camden City Manager Matt DeWitt expressed enthusiasm about the new hire and the position’s potential impact on the community.
“We are thrilled to welcome Jennifer Parrish as the new Tourism Director for the City of Camden. Jennifer brings a wealth of experience from her years leading the Olde English District, where she consistently demonstrated her passion for heritage tourism and regional collaboration. Her deep familiarity with Camden’s unique history, charm, and visitor experience makes her an ideal fit to take our tourism efforts to the next level. With Jennifer at the helm, we look forward to elevating Camden’s profile as a premier destination in South Carolina and beyond.”
The Director of Tourism position was established as part of Camden’s strategic plan to capitalize on its unique historical significance, including its role in the Revolutionary War and its designation as a key stop along South Carolina’s Historic Trail. The city is home to numerous attractions including the Revolutionary War Visitor Center at Camden, the National Steeplechase Museum, and hosts the annual Carolina Cup steeplechase race.
For more information about Camden’s tourism initiatives, contact Jenny Parrish at 803-432-2421 or visit www.experiencecamdensc.com.